Energy Academic Group: Modern and traditional

The Energy Academic Group (EAG) brings together faculty, staff, and research students at the Naval Postgraduate School in Monterey, California to provide energy education for graduate research. We worked together to create a brand identity and marketing collateral for the EAG that was new and fresh, but which could also stand the test of time. Using a sophisticated color and typography style, we centered the design on a classic star-and-compass image symbolizing energy and direction. The result was a well-defined identification that could stand on its own while building on the distinguished heritage of its parent brand.